6 Ways to completely undermine your social media program
It’s medicine with a spoonful of sugar day at Media Bullseye–time to take a look at some of the ways companies inadvertently undermine their own social media programs. All are fairly easy mistakes to...
View ArticlePapa John’s receipt fracas and social media response
The latest round of damage control initiated in the wake of a Tweet involves pizza, a receipt, and an understandably irritated customer. But once again I’m left wondering if the entire situation should...
View ArticleCan social media buzz predict the outcomes of presidential primaries?
Social media has become an integral part of political campaigns, to the point that some folks believe that a candidate’s social media following or favorable online buzz correlates to that candidate’s...
View ArticleHow to handle a bad Yelp! review
Within the last week, I’ve seen two instances of small business owners responding to bad Yelp! reviews in ways that, to put it mildly, are not helpful to the long-term success of the individual...
View ArticleTalbots gets social media
Short post today–but wanted to highlight a brand that seems as though it truly understands social media. Disclosure: I’m a fan, have a bunch of their clothes, and have one of their store loyalty point...
View ArticleTwitter Trouble
What is it about Twitter that gets grown adults who should know better into trouble? Twitter’s not the only culprit either; social media seems to amplify the best and worst in people. One of the most...
View ArticleSocial Media and Moneyball
I haven’t seen the movie (yet), but this post makes me want to. Go read it, it’s great–an excerpt worth calling out here: [...] If I see one more social media leadership position go by default to...
View ArticleFried Chicken – Chick-Fil-A’s PR Crisis
If we are all going to rush to judgment, I hope we’re at least burning some calories while we are doing so. The Chick-Fil-A fiasco took a turn for the absurd today, with allegations that someone on the...
View ArticleWhen should the media ignore social channels?
For all of the benefits of social media, there are times when the controversy that is generated through a social channel is so silly, so shallow, and so worthless I wish it would be ignored....
View ArticleEffective social customer service starts with solid monitoring
About two weeks ago, we tweeted out a link to a piece on Forbes about social customer service—why some companies are good at it, and others are not—which referenced research done by Analyst Ashley...
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